.Parsing The Mayhem: Developments in the Advertising Technology Landscape
Terrence Kawaja’s IAB keynote from May is like watching an information carpet bombing with a bunch of 10 ton bombs dropped at the end.
Terrence is a rock star that has been hugely impactful all over the Industry.
“Terence Kawaja is a seasoned investment banker specializing in the media and communications industry. He has over twenty years of experience as an M&A specialist advising on some of the most significant transactions of the last decade, including a lead role advising AOL on its merger with Time Warner. His clients range from smaller growth companies to Fortune 100 companies including AOL, AT&T, Comcast, CBS, Cox, Clear Channel and Bell Canada. Mr. Kawaja has completed over 100 transactions totaling more than $300 billion in value.”
The slides have an audio track that is worth listening along.
What’s an example of a ten-ton bomb in your mind?
That Google is poised to take over the display market? That life is going to get tougher for agencies? That Wall Street and Madison Ave were separated at birth?
In any case, it seems like a recipe for a lot of sub-prime display ads.