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Ted Interviewed for Yahoo Tech Ticker

In November I was interviewed by the Businessweek reported and start-up author Sarah Lacy about Dogster & Catster for Yahoo! Finance’s Tech Ticker. The interviews (one, two) can now be seen on the Yahoo Tech Ticker site. Sarah’s reported on the Internet industry for the last decade, which showed, as we got right to the heart of the matter, “how is Dogster, Inc. profitable without VC and what are we going to do to weather the next 2 quarters.”

The interview is broken into two pieces:

1) Our ’surprisingly serious’ business model.

2) How direct ad sales will get us through the recession.

Thanks Sarah for the great interview. If you do not read Sarah Lacy’s blog, you should. Same goes with Yahoo! Finance’s Tech Ticker.

One Woof

  1. Dogster retains bite post downturn as revenue rolls in » VentureBeat

    [...] CPMs on its homepage range from $15 to $20, and in on its newsletter from $20 to even $40. In an interview with startup blogger Sarah Lacy, Dogster chief executive Ted Rheingold attributed these figures to the company’s independent [...]

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