Earlier in the month, Charlene Li, VP and Principal Analyst at Forrester Research presented at Dealmaker Forum and spoke on what business models that will last over the long term.

She sited Dogster.com as a strong example of web business that provides real and lasting utility to internet users and by comparing us to models the she doesn’t see as successful is implying we have a strong business model that we can make it a real and lasting success. Thanks Charlene great to know what makes sense to us does to you to. It’s funny we’ve had labels like social networking and Web2.0 thrown on us by folks trying to qualify us, but we’ve never thought they fit well and we never thought they took into account our business and growth models. We see our selves much more as an entertainment or media property and try and model ourselves as such.

NB: If you read the news.com article, please note the author did not get Steven joke before he went on to explain why doing direct ad sales has been so successful to us from almost day one.

[Photo of Charlene Li by Hyku]