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March Surpasses 750,000 Uniques, 23,000,000 Pages

In March our sites welcomed over 750,000 unique visitors that requested over 23,000,000 pages. That is a 20% growth in uniques from the previous month and about a 10% jump in page views. This follows similar growth from January to February. Our strategic plans meant to scale our audience and engagement are already taking effect.

With little fanfare we have been rapidly releasing informational and resource-rich features, expert programming and viral silliness all the while not taking our eye off our passionate member usage. In fact, it’s not even appropriate to call us just a community or just a social networking site anymore, but we’ll save detailing our plans for another time.

Here’s another way to put these numbers in perspective. In April ‘07 we spent $80,000 advertising our sites and it gave it us a huge pop, yet we blew past those numbers this March with $0 spent on advertising. Even though we are focusing on great product and growth; even though we are spending more each month; when it was all said and done, March ‘08 was our fifth profitable month in a row.

When Compete.com’s March numbers get posted, I’ll post them so you can see the trends. We’ll also post more soon on how we’ve become profitable again as well as how we are expanding and growing our sites.

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5 Woofs

  1. Kitai

    Congrats! That’s so exciting :o)

  2. Brian Walsh

    I am continually impressed with Dogster’s focus and execution. Congratulations on your success!!

    Our previous dog had colon cancer and the answers section was invaluable to us during the most trying times. When we adopted an Australian Cattle Dog, it was the first place I went to learn about the breed and get tips on how to be a better owner. INVALUABLE! INVALUABLE!

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    [...] As hoped, this is leading to significant growth in usage and growing our business very quickly. [...]

  4. Dogster Inc. Company Blog » Archive » Gather Industry Geniuses to Focus Company Vision Sharply

    [...] blog entry, by the way, is long overdue. We’ve already been able to bring about significant change because of this focus session, and it was high time we acknowledged and thanked these [...]

  5. Rodney

    I´m impressed on how your blog covering from user experience resources applied within a content for advertising model and every day thoughts helps and surprises me at the same time with really great insights.

    Keep it up, best of luck and, thanks a lot!

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