.January ‘08 Online Spending By Industry
Thanks to Paul Kedrosky for pointing out Marketing Chart’s recent posting on the industries spending the most on online advertising. The numbers are rather staggering. I’m not surprised to see Web Media coming in second. They understands that to drive traffic to online properties you must catch people online. I am a little surprised that Entertainment, Health and Travel are not higher. And we definitely expect the Consumer Goods amount to grow quickly based upon our experiencing on the front line with their brands and advertising agencies.
If you did not see the news, we previously posted the massive overall Q4 ‘07 online advertising spend.












