iVillage.com is an amazing website dedicated to women and the people that love them. It’s a top-500 web destination and has been a great site for a decade.

When you search on the term ‘women’ in Google, iVillage.com is listed on the first results page. However, the word ‘women’ does not appear at all on the iVillage homepage today. I’m sure ‘women’ appears in their article headlines often enough, and it appears once in the Meta Description (an unindexed field) but the word ‘women’ is not part of the primary page content at all.

While I don’t doubt that iVillage.com should top-rank on the term ‘women’ can anyone explain how it does without actually using the word? Is it because there a tons of inbound links with the word woman in it? Is it because of a massive volume of subpages with the word ‘women’ present? Is it because of it’s historical association with the term? Did they *just* change their homepage copy?

Thx