.

Building a Better Performance Review System

Dogster, Inc Employees September 2007

In previous jobs I was never really happy with the way performance reviews were done. Often they were flat, boring conversations plagued with awkwardness and anxiety. They usually happened annually after the new year. It was the same whether I was leading reviews for my direct reports or doing mine with my boss. I was always surprised at what we had written and what we agreed upon 12 months ago. More often than not the goals and objectives we laid out for the year changed within the first quarter and were more or less obsolete in terms of a bar for which to judge a year’s worth of work.

The one-on-one review was a slow dance by awkward partners who wanted more than anything for the music to end and to part ways. Usually, out of this uneasiness, someone talked too much and someone nodded their head. At the end any promotion or compensation changes were briefly discussed and then it was over. Both parties would smile leaving the room – smiling because we would not have to repeat this unpleasantness for another year not because we just got (or gave someone) a raise.

Over the past few years at Dogster, Inc. our experience was not entirely dissimilar from the experience above. We did do reviews every six months. We would try really hard to put some thought into each person’s review. In the end however, I still felt that there was a lot underneath the surface, both good and bad, that we just weren’t able to uncover. It didn’t feel bad, but rather like there was missing information, missing opportunity and missing a great chance to connect with the team members.

In our last review cycle we tried something different. Ellen D., our Director of Product Marketing, and I researched and came up with a new set of questions. The questions were designed to try to understand if a person is thriving at Dogster, Inc., if they are happy, if they have the support they need and what things, if any, are preventing them from succeeding. We know we have a really strong team of exceptional people so we didn’t necessarily feel the need to critique their work. But we did really want to uncover what needs they have for increasing success and happiness as well as, when appropriate, we wanted to communicate the needs the company from them. It was not about right and wrong but about meeting each other’s needs.

It was not a perfect process by far. There were still some awkward moments and I am sure a few people think we are becoming too wishy washy. But, I will say after this cycle of reviews, we feel way more connected to everyone on the team. I feel like we understand each team member’s motivations, pains and triumphs way more than ever before. There are things I think we will change next time around but I would say that this last cycle of reviews was about 10x more valuable than any previous cycle.

Here are the questions that formed the template of our review discussions:

  1. Do you feel like you continually have a good idea of what is expected of you at work?
  2. Do you feel you have the equipment, tools and resources you need to do your job right?
  3. Do you feel that your individual performance and contributions are valued appropriately?
  4. Is there someone here who encourages and invests in your growth and development? Do you feel that you have ample opportunity for growth here?
  5. Do you feel that your opinions count and your input fairly considered?
  6. Do you feel that your co-workers are committed to doing quality work?
  7. In this review period what work have you done that you are most proud of?
  8. In this review period what work have you done that you feel you could have gone better?
  9. What inter-team communication is going well for you?
  10. What inter-team communication is not going well for you?
  11. What specific development goals do you have for the upcoming year?
  12. Is there anything else you would like to add?

The questions and the approach are based on research from the books “First, Break All the Rules” and “Nonviolent Communication: A Language of Life”, various articles and blogs, as well as the communication coaching of Newt Bailey.

We will be discussing this as well as some of our other management hits and misses at SxSW next week.

.

Photos from Dogster, Inc’s 28 Birthday Pawty & Back-In-Black Bash

Photo by Scott Beale, Laughing SquidThanks to everyone who came to our party last week. We’re definitely going to be having them more regularly again.

We were celebrating our 28th birthday (4 in human years) and that even though we’re a fifteen person company we are breaking even again.

If we didn’t get you on the invite list and you want to be invited to the next party just send an email to pawty /at/ dogster [dot] com. And we’ll add you.

If you don’t see pictures here, click through to see them at the Dogster/Catster account on Flickr.

[Top entrance photo by Scott Beale, Laughing Squid on Flickr]

.

Upcoming Dogster, Inc. Speaking Events

Howdy Dogateers! (Sorry that was just silly. Feeling a bit Goofy over here … or should I have said Pluto, yuk yuk)

Steven, John and I are all going speaking about community, customer augmentations and business in March. We hope you can catch any of these events.

SXSW Interactive
March 7th - 11th, Austin, TX

Steven and John are leading a Core Conversation titled: “Start-up Management 2.0 - Keeping Teams Motivated, Productive, Happy.” This is a topic also very dear to our heart inconveniently at the same time. Saturday 11:30am - 12:30pm

Ted is speaking on a panel titled: Startup Metrics for Pirates: AARRR! A simple 5-step model you can use to make better decisions for your startup in product and marketing.” This should be really great. Dave McClure has been teaching coursework on this and Dogster/Catster, RockYou, and CrazyEgg have all been living it in the front line of web start-ups. Monday 11:30am - 12:30pm

CommunityNext: Next Generation Media & The Web
March 29th, Los Angeles CA

Ted will be giving a talk on turning your web service from a personal income generation project to a sustainable long-term business. He’s told me confidentially it’s going to RAWK!

Also, we’re *very* happy to share that this year there will be EIGHT team members going to SXSW, and we’re throwing a party. Look for any of us and say hi!

.

Sue Decker Explains Yahoo!’s Forthcoming Advertising Platform “as different to current advertising platforms as the DVR was to VCRs”

sue-and-jerry-at-iab.jpgAnyone whose business touches online advertising will want to read Sue Decker’s blog post summary of her and Jerry Yangs “fireside chat” at the IAB’s annual meeting. She actually posted a recap to the Yahoo! corp blog “Yodel Anecdotal,” which is the first posting by a company leader in quite some time. It also answers some of the recent chatter about Sue’s non-presence lately.

I’ll give Sue and Jerry the benefit of the doubt and assume even if this is posturing towards Microsoft’s desires, that Yahoo! very much needs to be in the place Decker describes they will be. She says their “approach is as different to current advertising platforms as the DVR was to VCRs”

Apparently this new platform is already being demoed (though the link on the demo goes to the wrong page) so this may be more than 2012 vaporware talk. Honestly, this is the service Yahoo! should have launched in 2003 instead of trying to become an LA entertainment company. It’s late in the game to start cornering the rich-media online advertising market, but the reality is it is still wide open for the taking, considering how many players have been asleep at the wheel since the bubble burst.

Her starting position is that advertisers and publishers are currently forced to rely on a wide and disparate set of tools to connect advertiser with prospective customer. I heartily agree. Huge volumes of person hours are lost in the process of making, running, and reporting of ad campaigns.

She then states that Yahoo! as the top web publisher, top ad displayer, and second in search is uniquely qualified to bring advertiser and publisher together in a far streamlined process. She’s also pretty keen on their Right Media acquisition which I’m still not sold on.

She places a very big value in targeted serving, but not in the vogue-ish manner of advertiser to web-user, but rather it sounds like she is talking about the best advertiser serving on the most appropriate publisher, which I think is much better. We’ll see, but I’m am not sold at all on the hype about targetting ad serves to individual users. There is simply not enough diversity in a single users interests, nor enough advertisers within their interests to make it more cost effective. However, if you bring together all the demographics of a single publisher’s user base, you’ll display a wider array of ads that will work at a higher percentage.

.

New Vet Blog Launched: Information and Advice from Dr. Eric Barchas, DVM

Vet BlogDr. Eric Barchas has been our resident veterinarian since May of 2005. He has been adding greatly to the wealth of pet health information on Dogster and Catster and helping our members by answering their questions on a weekly basis and giving insightful, expert advice via his Ask Dr. Barchas column.

Now the good doctor is taking his Dogster and Catster presence to a new level with his own Vet Blog. Beyond answering questions, he’s also posting his commentary on pet news, his experiences in the vet’s office and more.

We’re thrilled to expand Dr. Barchas’ exposure. He has helped many pets with on our sites with his straighforward, professional advice over the years, and he’ll be able to reach people even more effectively on his new platform.

Here are some recent posts:

.

January ‘08 Online Spending By Industry

Thanks to Paul Kedrosky for pointing out Marketing Chart’s recent posting on the industries spending the most on online advertising. The numbers are rather staggering. I’m not surprised to see Web Media coming in second. They understands that to drive traffic to online properties you must catch people online. I am a little surprised that Entertainment, Health and Travel are not higher. And we definitely expect the Consumer Goods amount to grow quickly based upon our experiencing on the front line with their brands and advertising agencies.

January 2008 Online Advertising Spend by Industry

If you did not see the news, we previously posted the massive overall Q4 ‘07 online advertising spend.

.

iVillage.com Top-Ranks on Google for ‘Women’ Without Using the Word

iVillage.com is an amazing website dedicated to women and the people that love them. It’s a top-500 web destination and has been a great site for a decade.

When you search on the term ‘women’ in Google, iVillage.com is listed on the first results page. However, the word ‘women’ does not appear at all on the iVillage homepage today. I’m sure ‘women’ appears in their article headlines often enough, and it appears once in the Meta Description (an unindexed field) but the word ‘women’ is not part of the primary page content at all.

While I don’t doubt that iVillage.com should top-rank on the term ‘women’ can anyone explain how it does without actually using the word? Is it because there a tons of inbound links with the word woman in it? Is it because of a massive volume of subpages with the word ‘women’ present? Is it because of it’s historical association with the term? Did they *just* change their homepage copy?

Thx

.

Q4 2007 Online Ad Spending up 28% from 2007 to $7,300,000,000

The indefatigable Ashkan Karbasfrooshan of HipMojo is the first I’ve seen to post on the report on IDC’s data on Q4 online advertising growth.

Online spending grew by 28% to $7.3 billion

This is shocking because Q3 2007 was the first quarter ever where online ad spend in the US surpassed $5B. So for it to grow to $7.3B in Q4 is very bullish.

Numbers like this indicate that even if the likely U.S. recession slows advertiser spending in 2008, it realistically will be TV and print taking the hit. There is no reason to expect that online advertising spends will decrease or even flatten off in that same period. IDC agrees.

Fred Aun of ClickZ Media covered the report is further detail

IDC analyst Karsten Weide said businesses affected by the slowing U.S. economy will slash other advertising budgets before paring their online campaigns. “We think there will be some effect on ad spending overall, but we think online ad spending will almost be unaffected even if there’s a depression,” he said.

IDC also reported that in comparison to the late 90’s

It’s a well accepted means of advertising now and in fact many advertisers say Internet advertising is more effective than other forms.