We’ve gone into major analysis/assess/revise mode, and I started using Crazy Egg again as it freely offers extensive visibility into our customer clicks on any page we want to track. Their newer feature, Confetti, is a great addition. Of course you could cull all this data on your own, but we have better things to do than write our own weblog parsing/storing/visibility tools. The GoogLytics ‘ClickTracker’ offers related functionality but with a fraction as many views and metadata.

In this entry I’ll skip the barking and just use screenshots to show you what you can do.

Here you can see a Heat Map showing click density of our new Breeds homepage.

Here’s a Heat Map showing where people are clicking NON-CLICKABLE areas in our new Dogster homepage.

Here’s a Confetti view of the logged-out Catster homepage. In this Confetti view each colored dot represents 1 of 15 top referrers. We can see where Google visitors click vs. Stumble Upon vs. Dogster visitors.

Here’s a time-specific Confetti view of the logged-out Catster homepage. The red/orange/yellow dots represent clicks made within two seconds of page load. The blue and purples represent clicks between 30 seconds and five minutes of page load.

Here are some other tips:

• » In your footer you can control when the CrazyEgg JavaScript should be invoked, so it’s a good idea to do lots of testing on distinct visitor types and see how it differs. Logged in vs. logged out. First time vs returning.
• » Store your tests so you can run identical tests at regular intervals and compare results over time.
• » CrazyEgg can’t scrape logged-in screens. They can track clicks, but not show you the logged in page as part of the overlay
• » CrazyEgg can’t distinguish dynamic content. It can track the click but, for example, does not know which image you clicked in a slide show.