The effect of the great NY Times article about Dogster, the announcement of the World’s Coolest Dog and Cat Show winners and our bi-weekly newsletter going out to 278,000 members meant we broke a number of site records.

On December 6th, 2007 the following records were broken.

Most unique visitors in a day:

• » 53,530 unique visitors came to the site.

Most dog profiles added in a day:

• » 958 dog profiles were completed. (breaks the longstanding record of 901 from Feb 20, 2004 when we were Slashdotted)

Most banner ads served in a day:

• » We served 2,124,194 banner impressions. (This does not include sponsorships, homepage inclusions and newsletter inclusions.)

What this says to us clearly is that even though Dogster.com is almost 4 years old, and collectively our sites have over 550,000 members, we’re still pre-mainstream and we still have much to offer to many more people.

Another interesting note is that when the site launched, Dogster was most often described as “the Friendster for dogs.” A year and a half later, it was “the MySpace for dogs.” Now it’s “the Facebook for dogs.” While fads in other social networks have come and gone, we are still the top-dog of pet-focused online sociality. Woof and meow!