Advertising Age magazine named Dogster a top-three site in their article ‘Rethink Your Web Strategy or Fail.’ Author Nilofer Merchant of Rubicon Consulting highlights Dogster, along with Tivo and Threadless as the three best examples of sites that excel at creating an experience that fully embraces visitors and give them plenty of reasons to stay there.

Nilofer describes Dogster by saying:
It’s all about the subject, and advertising is placed as “sponsorship,” which puts it in relevant context to users’ passions or obsessions.

It’s taken /a lot/ of work to get it to this point and maintaining the delicate balance requires constant attentions. When I think back to our first homepage, and think forward the upcoming homepage and UI redesign, I can’t help but thinking “you’ve come a long way little doggie.”

I’m sure she must feel the same about the immersive experience in Catster too =^.^=