.Flavorpill is Doing it Right
The NY Times Magazine published a solid article on the email-magazine service Flavorpill (login required) and their five year transition from a newsletter written on a kitchen table to a company with $3.5 million in annual revenues. If you are starting your own web-enabled advertising-funded business you should read it. They have been a role-model of ours for some time now.
Facts to not miss: Flavorpill has only 355,000 members; they have always had in-house ad sales; they grew without institutional funding; their annual revenue per user appears to be around $10!
i worked with flavorpill a few years ago, and i can tell you these guys are brilliant. i’ve heard a number of times that they were being bought out, and i’m surprised this article says they are still solo… mark and sascha a great people, and i wish them all the success in the world.