Comments on: Marketing in The Communication Age http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/ Wed, 11 Nov 2009 17:26:48 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: MinJungKim.com - Braindump v 5.0 » Seems like the Boom is Back http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/comment-page-1/#comment-2530 MinJungKim.com - Braindump v 5.0 » Seems like the Boom is Back Wed, 27 Sep 2006 21:51:10 +0000 http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/#comment-2530 [...] Marketing Director Dogster, Inc, creators of websites Dogster.com and Catster.com, is profitable, growing fast and looking for a highly-motivated, creative and talented star to lead our entire marketing programs. Your responsibilities will include designing, coordinating, executing, analyzing and advancing all our marketing programs under a comprehensive and unified vision. Marketing programs will likely include: online communication and new member outreach, online and print advertising, in-person event participation and sponsorship, SEM, SEO, viral, meet-ups, among many other strategies. However, this list is our best guess and we will expect the winning candidate will tell us exactly the best way to market our offerings and to whom. You will be supported with a PR firm, our Biz Dev team and our Community Managers. Your experience will include 5+ years in a senior web marketing position with an M.B.A. or equivalent experience. You should have experience managing agency relationships, implementing strategies, tracking effectiveness and managing budgets. You should have a deep knowledge of the web, social networking and the current web industry. We are a fast-paced company with a fanatical user base that love what we do. We are seeking an internet marketing star to direct our nascent marketing program and lead our company towards exponential growth. This is an on-site position and we cannot accept application for those wishing to work remotely. Recently, we started a discussion in our company blog on what actually describes the perfect traits for this position. If any reader would like to share their thoughts you are highly encouraged to do so. Send to: jobs@dogster.com Software EngineerDogster is still growing and we need yet another rock-solid Software Engineers to help us expand our product offerings. The ideal candidate combines strong PHP programming skills; experience building complex web applications using HTML, JavaScript and CSS; and a thorough understanding of MYSQL databases. If your LAMP skills are different but parallel we’d still be happy to ehar about them. This candidate should be interested in working in a start-up environment where flexibility, creativity and drive are required. You will be responsible for all aspects of the software development lifecycle (discovery, design, coding, design, implementation and maintenance). Additionally, the ideal candidate will also be expected to participate in technology, product, marketing and business initiatives outside their area of expertise. Required Skills: d43d8c441829c7c0f208fa37b3c59ab8 This is a full time contract position that will transition to a permanent position. We offer a competitive salary, benefits and stock options as well as respect and great opportunity for advancement. We are looking for someone who is excited about working in a fun startup environment and who will “do what it takes” to get the job done. If youÂ?fre interested in working at Dogster, please send your resume and cover letter to the following email address and include “Software Engineer” in the subject of your email. Send to: jobs@dogster.com Office Manager / Administrative AssistantDogster, Inc., makers of award-winning sites Dogster.com and Catster.com, is looking for a highly-energetic, obsessively-organized person to be our Office Manager / Administrative Assistant. Job responsibilities: b379d48e47c0c7225a6a7394fa07f7fb Requirements: d400c6950e65a5e6f53675df2958a818 We offer a competitive salary, benefits and stock options. Expected office hours will be 8:30 to 5:30 M-F - but keep in mind, this is a start-up. Growth opportunities available. If you’re interested in working at Dogster, please send your resume and cover letter to the following email address and include “Office Manager / Administrative Assistant” in the subject of your email. Send to: jobs@dogster.com Online Ad Sales Associate We are looking for a clear minded, determined person that will not take no for an answer.You are smart, competitive, outgoing and personable. You are exceptionally well organized and have the ability to research and identify who the right person to close the deal with is. You will report to the CFO. Expectations 124715bc246598a99d6fa80cd8a69f4b QualificationsThe ideal candidate will understand how our business model impacts the greater web marketplace. They will demonstrate the ability to think creatively, and work well in close quarters. They will have the ability to manage stress well and juggle multiple account challenges at once. 2-3 years of advertising sales experience with a minimum 1 year of online sales experience essential. Outstanding telephone skills, demonstrated analytical ability, BS/BA degree and proven sales and account service achievements are required. Send your resume and cover letter to: jobs@dogster.com [...] [...] Marketing Director Dogster, Inc, creators of websites Dogster.com and Catster.com, is profitable, growing fast and looking for a highly-motivated, creative and talented star to lead our entire marketing programs. Your responsibilities will include designing, coordinating, executing, analyzing and advancing all our marketing programs under a comprehensive and unified vision. Marketing programs will likely include: online communication and new member outreach, online and print advertising, in-person event participation and sponsorship, SEM, SEO, viral, meet-ups, among many other strategies. However, this list is our best guess and we will expect the winning candidate will tell us exactly the best way to market our offerings and to whom. You will be supported with a PR firm, our Biz Dev team and our Community Managers. Your experience will include 5+ years in a senior web marketing position with an M.B.A. or equivalent experience. You should have experience managing agency relationships, implementing strategies, tracking effectiveness and managing budgets. You should have a deep knowledge of the web, social networking and the current web industry. We are a fast-paced company with a fanatical user base that love what we do. We are seeking an internet marketing star to direct our nascent marketing program and lead our company towards exponential growth. This is an on-site position and we cannot accept application for those wishing to work remotely. Recently, we started a discussion in our company blog on what actually describes the perfect traits for this position. If any reader would like to share their thoughts you are highly encouraged to do so. Send to: jobs@dogster.com Software EngineerDogster is still growing and we need yet another rock-solid Software Engineers to help us expand our product offerings. The ideal candidate combines strong PHP programming skills; experience building complex web applications using HTML, JavaScript and CSS; and a thorough understanding of MYSQL databases. If your LAMP skills are different but parallel we’d still be happy to ehar about them. This candidate should be interested in working in a start-up environment where flexibility, creativity and drive are required. You will be responsible for all aspects of the software development lifecycle (discovery, design, coding, design, implementation and maintenance). Additionally, the ideal candidate will also be expected to participate in technology, product, marketing and business initiatives outside their area of expertise. Required Skills: d43d8c441829c7c0f208fa37b3c59ab8 This is a full time contract position that will transition to a permanent position. We offer a competitive salary, benefits and stock options as well as respect and great opportunity for advancement. We are looking for someone who is excited about working in a fun startup environment and who will “do what it takes” to get the job done. If youÂ?fre interested in working at Dogster, please send your resume and cover letter to the following email address and include “Software Engineer” in the subject of your email. Send to: jobs@dogster.com Office Manager / Administrative AssistantDogster, Inc., makers of award-winning sites Dogster.com and Catster.com, is looking for a highly-energetic, obsessively-organized person to be our Office Manager / Administrative Assistant. Job responsibilities: b379d48e47c0c7225a6a7394fa07f7fb Requirements: d400c6950e65a5e6f53675df2958a818 We offer a competitive salary, benefits and stock options. Expected office hours will be 8:30 to 5:30 M-F – but keep in mind, this is a start-up. Growth opportunities available. If you’re interested in working at Dogster, please send your resume and cover letter to the following email address and include “Office Manager / Administrative Assistant” in the subject of your email. Send to: jobs@dogster.com Online Ad Sales Associate We are looking for a clear minded, determined person that will not take no for an answer.You are smart, competitive, outgoing and personable. You are exceptionally well organized and have the ability to research and identify who the right person to close the deal with is. You will report to the CFO. Expectations 124715bc246598a99d6fa80cd8a69f4b QualificationsThe ideal candidate will understand how our business model impacts the greater web marketplace. They will demonstrate the ability to think creatively, and work well in close quarters. They will have the ability to manage stress well and juggle multiple account challenges at once. 2-3 years of advertising sales experience with a minimum 1 year of online sales experience essential. Outstanding telephone skills, demonstrated analytical ability, BS/BA degree and proven sales and account service achievements are required. Send your resume and cover letter to: jobs@dogster.com [...]

]]> By: Kelly http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/comment-page-1/#comment-2317 Kelly Thu, 14 Sep 2006 18:26:11 +0000 http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/#comment-2317 I may be a little late on this, but I'd like to add my 2 cents. I have a Kellogg MBA and over 10 years of marketing experience include CPG (that's consumer packaged goods ala P&G - though not P&G in my case) and web. One thing start-ups don't understand about marketers is that we don't have all the solutions or some kind of magic marketing toolbox. What a great marketer does is take a deep understanding of the target consumer and create a plan to deliver clearly defined business goals (numbers based on a budget, something MBAsih like that).. That said, my advice is to find a marketer who has strategic thinking and discilpined business skills, great communication skills and a passion for your product and the web. That passion will translate to a great understanding of your consumer and the other skills will allow him/her to create and execute a real marketing plan. And make sure you provide him/her with a budget and clear business objectives. Gosh, too bad I like in NYC. I'd love to apply for this job! :) I may be a little late on this, but I’d like to add my 2 cents. I have a Kellogg MBA and over 10 years of marketing experience include CPG (that’s consumer packaged goods ala P&G – though not P&G in my case) and web. One thing start-ups don’t understand about marketers is that we don’t have all the solutions or some kind of magic marketing toolbox. What a great marketer does is take a deep understanding of the target consumer and create a plan to deliver clearly defined business goals (numbers based on a budget, something MBAsih like that)..
That said, my advice is to find a marketer who has strategic thinking and discilpined business skills, great communication skills and a passion for your product and the web. That passion will translate to a great understanding of your consumer and the other skills will allow him/her to create and execute a real marketing plan. And make sure you provide him/her with a budget and clear business objectives.
Gosh, too bad I like in NYC. I’d love to apply for this job! :)

]]> By: Sam Harrelson http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/comment-page-1/#comment-2222 Sam Harrelson Thu, 07 Sep 2006 14:56:17 +0000 http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/#comment-2222 [...] Couldn’t agree with Tara more on this.  I’d pursue this opportunity at full speed if only we lived on the other side of the country!  Can you imagine a PetCamp with lots of dogs, geekery, coffee, wifi and shared knowledge running around?  Mountains would tremble, seas would billow, hearts would catch fire and the marketing world would change forever.  Dream JobSeriously…who wouldn’t want to work for Dogster? [...] [...] Couldn’t agree with Tara more on this.  I’d pursue this opportunity at full speed if only we lived on the other side of the country!  Can you imagine a PetCamp with lots of dogs, geekery, coffee, wifi and shared knowledge running around?  Mountains would tremble, seas would billow, hearts would catch fire and the marketing world would change forever.  Dream JobSeriously…who wouldn’t want to work for Dogster? [...]

]]> By: Narendra http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/comment-page-1/#comment-2221 Narendra Thu, 07 Sep 2006 14:05:38 +0000 http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/#comment-2221 I agree with Tara. Make sure they are humble (you have to be if you are dealing with the masses) and creative. I agree with Tara. Make sure they are humble (you have to be if you are dealing with the masses) and creative.

]]> By: Tara Hunt http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/comment-page-1/#comment-2216 Tara Hunt Thu, 07 Sep 2006 06:23:22 +0000 http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/#comment-2216 @jon z I don't think dogster falls short in the storytelling department. Holy crikey. This is a dream job. Hell. A marketer with a severed head could see this is the most amazing opportunity ev-ah. Ted...I blogged about it. The right person will know it isn't about numbers...that it is about relationships. Dammit...I want to have PetCamp! @jon z

I don’t think dogster falls short in the storytelling department. Holy crikey. This is a dream job. Hell. A marketer with a severed head could see this is the most amazing opportunity ev-ah.

Ted…I blogged about it. The right person will know it isn’t about numbers…that it is about relationships. Dammit…I want to have PetCamp!

]]> By: Jon Z http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/comment-page-1/#comment-2210 Jon Z Wed, 06 Sep 2006 17:13:26 +0000 http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/#comment-2210 The crux of good marketing is storytelling. The pitfall that many marketing programs fall into is jumping into tactical execution without first figuring out the story you’re trying to tell. The Web 2.0 world offers some new and tantalizing tactics – if you can get a leg up (maybe not the best metaphor for Dogster…) on the latest and greatest tactics, you can garner some short-term traffic hits or ad sales successes. But it won’t be sustainable without a solid, strategic, and well-articulated story to tell. This has nothing to do with Web 1.0 or Web 2.0 or the changing media landscape. It’s the essence of marketing, what distinguishes brands people love and trust from hollow hucksterism, sloppy sloganeering, and spineless spam. The crux of good marketing is storytelling. The pitfall that many marketing programs fall into is jumping into tactical execution without first figuring out the story you’re trying to tell. The Web 2.0 world offers some new and tantalizing tactics – if you can get a leg up (maybe not the best metaphor for Dogster…) on the latest and greatest tactics, you can garner some short-term traffic hits or ad sales successes. But it won’t be sustainable without a solid, strategic, and well-articulated story to tell.

This has nothing to do with Web 1.0 or Web 2.0 or the changing media landscape. It’s the essence of marketing, what distinguishes brands people love and trust from hollow hucksterism, sloppy sloganeering, and spineless spam.

]]> By: Rhoda Maiolo http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/comment-page-1/#comment-2207 Rhoda Maiolo Wed, 06 Sep 2006 03:07:05 +0000 http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/#comment-2207 oh and for God's sake, this is a huge pet peeve of mine re. Dogster -- a Flash walk-through for newbies on how to use Dogster would be really nice. even something as simple as this page would really be helpful: http://www.zunafish.com/howworks.php a hui hou. oh and for God’s sake, this is a huge pet peeve of mine re. Dogster — a Flash walk-through for newbies on how to use Dogster would be really nice.

even something as simple as this page would really be helpful:
http://www.zunafish.com/howworks.php

a hui hou.

]]> By: Rhoda Maiolo http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/comment-page-1/#comment-2206 Rhoda Maiolo Wed, 06 Sep 2006 02:57:57 +0000 http://blog.dogster.com/2006/08/28/marketing-in-the-communication-age/#comment-2206 i have an idea. whoever you hire, make sure you get "verifiable results" of the person's accomplishments. not just a lame ol' Reference sheet either. i mean if the person says they're an expert SEO, what's the list of website URLs they've personally brought to the top of Google & other major search engines' top 10 results? what's the single word keyword? for instance, i produced my own humble site May of 2000 and a couple days after submission, it was on the top of ALL the major search engines' single keyword "plumber". for 5-1/2 years now, it's still on the top 10. considering i'm completely self-taught for re. HTML coding and certainly consider myself as a non-artist (which is why the site is so ugly), the fact of the matter is and bottom line, i have quantifiable results to prove it. (check it out for yourself.) moreover, if you type "plumber san francisco" on Google, we're #1. "plumber san mateo", we're #2. now since these are the only areas we cover (no East Bay or Marin), we're completely set. we don't have to pay the local yellow pages' exorbitant fees either. we know for a fact that our competition pays upwards of $15K a month for a 1 page full color ad layout. we haven't paid for yellow page advertising for years and we're completely swamped with work everyday. so swamped that we have no choice but to turn away work daily because we can't handle the volume that comes our way. yada yada, just make sure you get to verify the person's "proudest accomplishment". (and oh, i'm not looking for a job BTW -- i'm retired. i just like tooting my own horn :) ---------------------------------------------- on another note, i think it would be super sticky and fun for Dogsters to be able to play dog-related games online. ooh, how about a game that can have 3-4 Dogsters at the same time, huh? that would be cool! check out this example: http://www.friendlyplumber.com/free_real_time_games/dogbone.html if you have the budget or the manpower with skills enough to create a custom one for you, all the better! gotta get that branding down :) aloha. i have an idea. whoever you hire, make sure you get “verifiable results” of the person’s accomplishments.

not just a lame ol’ Reference sheet either. i mean if the person says they’re an expert SEO, what’s the list of website URLs they’ve personally brought to the top of Google & other major search engines’ top 10 results? what’s the single word keyword?

for instance, i produced my own humble site May of 2000 and a couple days after submission, it was on the top of ALL the major search engines’ single keyword “plumber”. for 5-1/2 years now, it’s still on the top 10. considering i’m completely self-taught for re. HTML coding and certainly consider myself as a non-artist (which is why the site is so ugly), the fact of the matter is and bottom line, i have quantifiable results to prove it. (check it out for yourself.)

moreover, if you type “plumber san francisco” on Google, we’re #1. “plumber san mateo”, we’re #2.

now since these are the only areas we cover (no East Bay or Marin), we’re completely set. we don’t have to pay the local yellow pages’ exorbitant fees either. we know for a fact that our competition pays upwards of $15K a month for a 1 page full color ad layout. we haven’t paid for yellow page advertising for years and we’re completely swamped with work everyday. so swamped that we have no choice but to turn away work daily because we can’t handle the volume that comes our way.

yada yada, just make sure you get to verify the person’s “proudest accomplishment”.

(and oh, i’m not looking for a job BTW — i’m retired. i just like tooting my own horn :)
———————————————-

on another note, i think it would be super sticky and fun for Dogsters to be able to play dog-related games online. ooh, how about a game that can have 3-4 Dogsters at the same time, huh? that would be cool!

check out this example:
http://www.friendlyplumber.com/free_real_time_games/dogbone.html

if you have the budget or the manpower with skills enough to create a custom one for you, all the better! gotta get that branding down :)

aloha.

]]>