.
Since day one, Dogster and Catster have gotten phenominal press. It’s not page one news, but around the world reporters are constantly interested to understand and share the phenomena of how the love of pets has moved onto the internet. As business entrepreneurs the recent articles about our model and growth in Forbes and the Wall Street Journal have been extremely rewarding but as community facilitators the recent articles in the Boston Globe and Frederickburg’s Free Lance-Star take the cake.
The new articles take a much deeper look at the rewards and joys our members get. They seek not just to describe the phenomena, but to reveal the reasons why people come to the sites and the benefits and pleasures using them offers.
From the Free Lance-Star:
“The Dogster site is a break from the daily grind with the twins,” she said. “It is a way to communicate with others who are dog-lovers.”
From the Boston Globe:
”People want to connect with people that they know have common interests,” she said. ”It’s easy to bond with someone who has a dog. . . . It’s nice to have that already common connection with people.”
[Image gratefully used from Free Lance-Star]
.
Have you ever seen those scenes where a movie star gets a burlap sack of fan mail dropped on their desk and it spills on to the floor. That’s what it has been around here lately since we started our ‘Get Free Dogster and Catster Stickers if you send us a self-addressed stamped envelope campaign.’ We have literally been flooded with some of the sweetest handwritten letters. Piles of them in fact.
So, would you like some Dogster or Catster stickers? Just send a SASE with your sticker type request to:
Dogster, Inc.
555 De Haro, St. #350
San Francisco, CA 94107
We’ll bark and meow them right back to you!
.
The Cleveland Plain Dealer reports that there are 140
dogs named Kobe whose owners have registered at
www.dogster.com — and only two named LeBron. There
are also 26 registered dogs named Chauncey and others
named Rasheed, Larry Brown and, yes, even Lenny
Dykstra.
.
Ha! We also found 18 named Shaq, , 36 photos tagged basketball, and even one Michael Jordan.
Look for your favorite players! Maybe next we’ll compare to see what is the most pawpular sport on Dogster & Catster.
.
The above is taken from a New York Times busines article on the new frontiers being made in advertising by Fox Interactive Media with their recent pruchase of social networking site MySpace.com.
We couldn’t agree with Ross Levinsohn more. More importantly Disney and Nintendo, two of our advertisers have already asked for their own profile pages to the pleasure of our members.
Disney has permanent pages on Dogster and Catster for Lady and the Tramp. Heck you can even befriend them or join their Group. And Nintendo got the bark out about Nintendogs, one of the hottest selling games of the year, by unleashing Sasha on the Dogster community. The Nintendogs campaign went so well it earned them a bunch of awards as well as highly engaged members.
