For the better part of the past two years Dogster, Inc has just been Ted, Steven, myself (John Vars) and John Williams, our part-time, brilliant customer service Jedi master in Kentucky. Since it was just three of us at the office each day, we never really bothered with any titles. When we printed business cards we put “Top Dog” for Ted as he is the originator of the site and Steven and I just put our general areas of concern, respectively, “Business Development” and “Product Development.” We all thought it was quite silly to give ourselves more serious titles like CEO , CTO or VP. Even if we did give ourselves these types of titles, it wouldn’t mean much. Sure we have areas of expertise but it is all pretty mixed up with three people doing all the duties of a start up. Steven is deeply involved in Product Development as well as Ted and I are both deeply involved in Business Development. We all do accounting, legal, and PR as well as vacuum, clean dishes and take out the trash.

Times are changing though. Dogster, Inc is growing. Starting tomorrow we have 8 people getting a monthly check. Responsibilities are getting more specifically divided. In fact, for really the first time, we have actually given titles to the new employees.

I guess that comes with the territory and is a sign that the company is growing successfully. I must say that I have enjoyed the last two years being title-less and/or making a title up on the spot depending on the situation. I see now that those days are nearing an end but for now I will just stick to my customer service handle, “Wonder Dog.”