.Another Example of Our Amazing Members
On Thursday night at about 7pm I sent out 1000 emails to a random sampling of our users. The email asked them to take five minutes and complete a survey about a recent media campaign that took place on Dogster. At 9am on Friday I checked the status of the survey and saw that 487 people had completed the survey. That’s 48.7% in fourteen hours! Better yet, that is normal for our surveys!!! I have not heard of any other site or group that has that kind of a response to a survey. It helps us make the site so much better too. Instead of just hearing from the most vocal minority, I really do feel like our community hears the voice of all its members or at least - most of them.
Everyday I am more and more impressed with the passion that this community has (even for surveys)!
[...] The increased depth of the campaign is a reflection of how Dogster continues to grow up as a next-gen media company. Dogster has got all the economic advantages of a social network, depends completely on user-generated media, and enjoys a precise media focus not often found online. Dogster/Catster combined membership will hit 200,000 next week, and the members repeatedly demonstrate their loyalty and passion. For instance, last week Dogster ran a survey for Animal Planet. The response rate exceeded 50% in a single day and was 89% female, even higher than Dogster’s membership statistic of 81% female. [...]